Support digital marketing initiatives for multiple Genesis dealership accounts, executing campaign visuals and website updates within a highly regulated luxury automotive brand system. The work required maintaining strict adherence to national brand standards while adapting promotional messaging for local market needs.
 
Creative & Strategic Approach
Managed the development and rollout of multi-channel campaign assets, ensuring brand consistency across web, social, and print touchpoints.
 
Key responsibilities included:

• Designing homepage hero graphics, promotional landing pages, and service specials content

• Developing social media campaign visuals aligned with Genesis brand tone and compliance requirements

• Executing direct mail and specialty promotional materials to support dealership marketing initiatives

• Performing website audits and ongoing CMS updates across multiple backend platforms

• ​Implementing template redesigns to elevate visual quality and modernize campaign presentation
   

The visual direction emphasized luxury, minimalism, and performance-driven aesthetics consistent with Genesis corporate guidelines.