OVERVIEW
Support digital marketing initiatives for multiple Genesis dealership accounts, executing campaign visuals and website updates within a highly regulated luxury automotive brand system. The work requires maintaining strict adherence to national brand standards while adapting promotional messaging for local market needs.
 
ROLE
Manage the development and rollout of multi-channel campaign assets, ensuring brand consistency across web, social, and print touch-points.
 
KEY RESPONSIBILITIES

• Designing homepage hero graphics, promotional landing pages, and service specials content

• Developing social media campaign visuals aligned with Genesis brand tone and compliance requirements

• Executing direct mail and specialty promotional materials to support dealership marketing initiatives

• Performing website audits and ongoing CMS updates across multiple back-end platforms

• Implementing template redesigns to elevate visual quality and modernize campaign presentation
   

The visual direction emphasized luxury, minimalism, and performance-driven aesthetics consistent with Genesis corporate guidelines.