Art director/brand strategist

Overview
As the leader of a specialized national accounts team, I supported brand execution initiatives for Ashley Furniture retail partners. The work focused on maintaining brand consistency across distributed marketing campaigns while adapting seasonal promotions for local market needs. The engagement required balancing corporate brand standards with high-volume campaign production timelines.

Creative & Strategic Approach
I led the visual adaptation of seasonal campaign themes across multiple marketing channels, ensuring alignment with established brand guidelines while supporting localized promotional messaging.
 
Responsibilities included:

• Translating national brand direction into campaign-ready creative assets for regional retail partners

• Maintaining visual consistency across print, digital, and promotional materials

• Collaborating with account teams to align marketing execution with sales objectives

• Supporting high-volume production cycles without compromising brand integrity
   

Outcome
The work contributed to consistent brand presentation across a network of retail partners, reinforcing customer recognition and campaign effectiveness. This experience strengthened my ability to operate within large-scale brand systems while managing tight deadlines and multi-channel deliverables.
 
Visual Content

• Seasonal campaign theme boards

• Print and digital ad variations

• Promotional graphics

• Brand adaptation examples

• Tradeshow graphics for internal sales team