Art director/brand strategist

PROJECT OVERVIEW

Referred by a previous healthcare client, this engagement involved developing a personal brand and digital presence for a plastic surgeon launching her practice. With no existing identity or marketing foundation, the objective was to create a cohesive, high-end brand system that balanced credibility with approachability.

 

The project expanded beyond initial brand development into long-term digital brand management and relaunch strategy.

CREATIVE & STRATEGIC APPROACH
Led development of the full visual identity, including logo design, typography direction, color system, and brand guidelines. The goal was to

balance premium aesthetics with warmth and credibility in a highly competitive medical aesthetics landscape.

​

KEY INITIATIVES INCLUDED:
> Designing and launching a user-focused website to support patient inquiries and service education

> Art directing the client’s first professional photoshoot to establish consistent visual storytelling

> Developing social media branding systems and content templates aligned with surgical client expectations

> Creating marketing and print collateral to support brand consistency across touch-points

> Advising the client on brand positioning, messaging tone, and audience engagement strategy

​

OUTCOME
The brand relaunch improved visibility and patient engagement across digital channels. Increased inquiry activity through the website highlighted the effectiveness of the new brand positioning and digital experience. The continued working relationship reflects strong client trust and the brand’s evolving growth trajectory.

​

VISUAL CONTENT
> Identity system
> Website 
> Social media templates
> Campaign visuals
> Print collateral